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Branding Guidelines
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Lifting
ideas to new heights: our story of strength and creativity
Born from a vision of doing things differently, TECHYSCOUTS started in 2012 when co-founders Jaret Cohen and Tristan Adlawan took a leap of faith at age 23. Best friends turned business partners, their mission wasn't just to build another digital agency – it was to rewrite the rules of what an agency could be.
Our unconventional approach?
We put profits last. Instead, our foundation was built on two core beliefs:
Our team isn't just employees – they're friends first
Our clients aren't just accounts – they're partners in success
We combine raw strength with calculated precision. We've grown from managing a single website to managing over 500 of them, bootstrapping our way to success without outside investment. How? By growing conservatively, perfecting our processes, and maintaining an 80% client retention rate through exceptional service and results.
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01
Introduction
A team as diverse as our solutions
We put profits last. Instead, our foundation was built on two core beliefs:
Our team isn't just employees – they're friends first
Our clients aren't just accounts – they're partners in success
We combine raw strength with calculated precision. We've grown from managing a single website to managing over 500 of them, bootstrapping our way to success without outside investment. How? By growing conservatively, perfecting our processes, and maintaining an 80% client retention rate through exceptional service and results.
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Logo
The //TECHYSCOUTS logo is the cornerstone of our brand identity. It represents our commitment to creative excellence and technical precision. Proper usage ensures consistent brand recognition and maintains the integrity of our visual identity across all applications.
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02
Logo
Use the black version of our logo on light backgrounds and white surfaces, for maximum impact and readability.
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Use the black version of our logo on light backgrounds and white surfaces, for maximum impact and readability.
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03
colors
Colors
Color is fundamental to the //TECHYSCOUTS brand experience. Our carefully selected palette reflects our personality—bold yet approachable, creative yet professional. These colors work together to create a cohesive visual identity that's both distinctive and versatile across all brand applications. Use these colors consistently to maintain brand recognition and ensure all communications feel authentically //TECHYSCOUTS.
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FFFFFF
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F65F4E
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DBCC47
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121212
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84ABCB
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EC78B0
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BEBAB7
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03
colors
Typography
Oi - Regular
HEADLINE TEXT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Le Murmure - Regular
S u b t i t l e T e x t
A B C D E F G H I J
K L
M N O P Q R S T U
V W
X Y Z
Big Shoulders Display - SemiBold
Button Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Space Grotesk - Regular, Bold