Casting the perfect line: making the web accessible for all
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Digital accessibility is about creating a welcoming space where every visitor feels valued. It's not just about complying with standards—it's about expanding your business's reach while protecting yourself from increasingly aggressive legal risks. We create websites that everyone can navigate intuitively, ensuring both inclusion and protection through our comprehensive approach.
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What is ADA Compliance?
The Americans with Disabilities Act (ADA) was established in 1990 to prohibit discrimination against people with disabilities. While originally focused on physical spaces (like wheelchair ramps and bathroom guardrails), the ADA has evolved to encompass the digital world.
In 2010, the Department of Justice specified that the ADA applies to websites and digital properties, making online accessibility an essential consideration for every business with a digital presence—despite there being no explicit rules or regulations defining web accessibility standards.
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Is Your Website at Risk?
The majority of websites built with templates, plugins, or by developers unfamiliar with WCAG standards (the vast majority) inadvertently contain ADA violations that could lead to costly lawsuits. If you have a website, you're likely vulnerable.
Lawsuit trolls aren't looking to make the web more accessible. They're scanning thousands of sites using automated tools, hunting for technicalities, and targeting small businesses that can't afford expensive legal battles. They're looking for settlements.
265% increase
in ADA lawsuits since 2020
$25K+
average settlement cost
90% of websites
have ADA violations
As the team that gets called in to make websites WCAG compliant before they go to court, we know exactly what the trolls are looking for. So we built our own ADA scanner that checks for the EXACT compliance issues we've seen businesses get sued for.
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Our Proprietary Solution
- Comprehensive Scan: Our proprietary tool scans your entire website for ADA violations based on WCAG 2.1 Level AA standards.
- Lawsuit-Focused Detection: We specifically target the violations that trigger lawsuits, based on our extensive remediation experience.
- Expert Remediation: Our team of specialists fixes violations to make your site fully compliant and protected.
- Ongoing Protection: Regular monitoring ensures your website stays compliant as content changes and standards evolve.
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Our Bulletproof Protection System
Building Accessibility at Every Level
Technical Foundation
Building accessibility directly into your site's architecture with:
- Semantic HTML that provides meaningful structure
- Keyboard navigation for users who can't use a mouse
- Proper color contrast ratios that meet WCAG standards
- Screen reader compatibility that works seamlessly across all devices
- Accessible forms with clear labels and error messaging
User Experience
- Clear navigation paths that guide all users naturally
- Consistent interface elements that create predictability
- Thoughtful design that makes content accessible to everyone
- Text alternatives for images and multimedia content
- Simple language that removes unnecessary complexity
Ongoing Protection
Maintaining your site's accessibility through:
- Regular monitoring and compliance scanning
- Updates that align with evolving standards
- Staff training to maintain accessibility in content updates
- Documented compliance efforts that help protect your business
- Remediation of issues as they emerge
Our approach not only shields your business from the 80% increase in web accessibility lawsuits seen in recent years—it expands your market reach and enhances the experience for all users. Because when everyone can access your website, everyone benefits.
Understanding WCAG Compliance Levels
The Web Content Accessibility Guidelines (WCAG) serve as the de facto standard for digital accessibility. These guidelines are organized into three levels:
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Level A (Basic)
- Addresses major, obvious barriers
- Relatively easy to implement
- Minimum level of conformance
Level AA (Standard)
- Addresses significant barriers
- More comprehensive than Level A
- Achievable for most websites
- The target standard for most organizations
Level AAA (Advanced)
- Highest level of accessibility
- Addresses subtle and specific issues
- May not be achievable for all content types
Most businesses strive to achieve Level AA compliance, which provides substantial accessibility while remaining practically achievable.
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Accessibility Benefits Everyone
True accessibility isn't just about avoiding lawsuits—it's about creating a digital experience that welcomes everyone:
- Expanded Audience: Reach the 61 million Americans with disabilities who represent $490 billion in disposable income
- Better User Experience: Accessibility improvements benefit all users, including those on mobile devices or with temporary limitations
- Enhanced SEO: Many accessibility fixes also improve your search engine performance and site visibility
- Brand Reputation: Show your commitment to diversity and inclusion, strengthening customer loyalty and trust
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FREE SEO AUDIT
Get an SEO Scan of your website in 30 seconds
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