GBP / Organic SEO

Boosting a General Dentist's Digital Footprint in the Southeast

Industry:Healthcare (General Dentistry)

Location:Southeast U.S.

What We Did

To help this established general dentistry practice attract more new patients and dominate local search, we executed a comprehensive local SEO and Google Business Profile optimization strategy. This included refining on-page content for high-intent dental keywords, optimizing location pages with structured data, improving site speed and mobile usability, and maintaining an active Google Business Profile through consistent updates, photo uploads, and review management.

Why It Worked

Patients searching for a general dentist tend to choose the first practice they see — and trust — in local results. By improving keyword relevance across service pages, ensuring the Google Business Profile was fully optimized and regularly updated, and strengthening the site's technical SEO foundation, we significantly increased the practice's visibility in both organic and map pack results. The combination of a stronger search presence and higher-quality engagement turned more impressions into real patient actions.

Tangible Results Generated

Organic Website Performance (Apr–Dec YoY)

+7.8% increase in key events / conversions (580 vs. 538)
+2.5% more engaged sessions (3,191 vs. 3,113)
Engagement rate improved from 75.3% to 77.9%

Google Business Profile (Apr–Dec YoY)

+25.7% increase in search impressions (29,829 vs. 23,721)
+30.8% more website clicks from GBP (1,381 vs. 1,056)
+22.8% increase in direction requests (1,190 vs. 969)
+18.9% more total profile interactions (3,769 vs. 3,169)
+4.7% increase in direct calls from profile

Quarterly GBP Highlights

Q2 YoY: +64.5% increase in GBP impressions — the strongest single-quarter jump
Q3 YoY: +17.4% increase in total interactions
Q4 YoY: +14.9% increase in total interactions

This resulted in a measurably stronger local search presence, more qualified patient inquiries, and higher appointment-driving actions — all through organic optimization, without paid ads.