Google Business Profile
Doubling Local Leads for a California Salon
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Industry:Beauty & Personal Care
Location:California
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What We Did
Starting in April 2024, we launched a full-funnel local SEO campaign that included:
- Creating localized blog content to capture geo-specific search intent
- Optimizing technical elements for local targeting (metadata, schema, mobile UX)
- Rolling out an off-site SEO strategy, including citation building and local backlinks
- Enhancing and actively managing the salon’s Google Business Profile
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Why It Worked
By combining on-site relevance with off-site authority and a fully optimized local listing, we ensured the salon appeared prominently across both organic and map-based search results. The strategy met potential clients exactly where they were searching—on Google and in their neighborhoods.
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Tangible Results Generated
Local Organic Website Traffic (YoY)
- +54% increase in views
- +47% more sessions
- +35% more active users
- +30% more new users
- +103% increase in conversions (form fills, calls, clicks)
Google Business Profile (vs April 2024)
- +95.7% increase in profile interactions (1,934 total)
- +223.5% more profile views (12,003 total)
- +240.7% more search appearances (5,942 total)
- +76.3% increase in calls (395 total)
- +123.1% more direction requests (667 total)
This campaign transformed visibility into tangible actions—driving both web and foot traffic, and delivering real, local business growth.
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