Google Business Profile
Expanding Reach for a California Non-Profit
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Industry:Non-Profit
Location:California
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What We Did
We partnered with a mission-driven nonprofit to increase their digital visibility and community engagement across the U.S. Our strategy combined on-page SEO updates, content refreshes, and continuous optimization of their Google Business Profile. The campaign focused on attracting both volunteers and donors through organic channels.
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Why It Worked
By enhancing organic search relevance and optimizing for branded local discovery, we helped the organization meet supporters where they were—online and searching. The campaign balanced technical SEO with community-first content to reflect the nonprofit’s values while improving discoverability.
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Tangible Results Generated
United States Organic Website Traffic (YoY)
- +26% increase in total views (10,879 total)
- +31% more active users
- +8% increase in sessions
- +7% more new users
- +39% lift in engagement events
Google Business Profile (vs April 2024)
- +45.6% increase in profile interactions (3,867 total)
- +63.2% increase in profile views (31,744 total)
- +66.2% increase in search appearances (13,820 total)
The result? Greater visibility, deeper community engagement, and a more consistent flow of traffic from mission-aligned audiences.
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