Google Business Profile

Putting a Texas Orthodontist on the Map

Industry:Healthcare (Orthodontics)

Location:Texas

What We Did

To grow this Texas orthodontic practice's local visibility and patient pipeline, we launched a targeted Google Business Profile and local SEO campaign. This included optimizing service and treatment pages for high-intent orthodontic keywords, building out structured data for local search, maintaining the GBP with regular content and photo updates, and improving on-site technical performance to strengthen both organic rankings and map pack positioning.

Why It Worked

Orthodontic searches are hyper-local — patients and parents are looking for a trusted provider close to home. By dramatically increasing the practice's search visibility through GBP optimization and targeted local content, we ensured the practice showed up where it matters most. The +35% jump in search impressions translated directly into more direction requests, proving that increased visibility drove real-world foot traffic — not just clicks.

Tangible Results Generated

Organic Website Performance (Full Year YoY)

+18.1% increase in key events / conversions (98 vs. 83)
+9.7% increase in conversions during peak months (Apr–Dec)
Engagement rate averaged 65%+ across all months

Google Business Profile (Apr–Dec YoY)

+35.2% increase in search impressions (12,533 vs. 9,268)
+17.8% increase in direction requests (1,160 vs. 985)
Total interactions held steady at 3,324 despite industry-wide shifts in search behavior

Even in a competitive metro market, a well-executed local SEO strategy delivered a 35% surge in how often the practice appeared in search results — and a nearly 18% increase in patients requesting driving directions. More visibility. More foot traffic. More booked appointments — without paid advertising.