Google Business Profile

Straightening Out SEO for a New England Orthodontist

Industry:Healthcare (Orthodontics)

Location:New England

What We Did

To boost visibility and patient acquisition, we launched a full-spectrum local SEO campaign. This included optimizing service and location pages, implementing structured data, improving mobile speed, and updating the orthodontist’s Google Business Profile with ongoing content and photo uploads.

Why It Worked

Orthodontic searches are highly local and trust-driven. By strengthening the site’s technical foundation, improving local keyword relevance, and ensuring the Google Business Profile stayed active and accurate, we increased both organic search rankings and real-world inquiries.

Tangible Results Generated

Organic Website Traffic (YoY)

+139% increase in sessions (1,372 vs. 574)
+155% more active users (1,282 vs. 501)
+157% more new users (1,268 vs. 492)
+109% more total views (1,958 vs. 934)

Google Business Profile (YoY)

+52.3% increase in profile interactions
+23.0% more profile views (401 total)
+110.3% more search appearances (122 total)
+12.5% increase in direct calls
+70.0% increase in direction requests

This led to a stronger online presence, more inbound leads, and higher appointment bookings—without paid ads.