Spring Clean Your Strategy
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Why Q2 Is the Perfect Time to Audit Your Google Ads
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Tax season is over. Q2 budgets are resetting. And most small business owners are finally coming up for air — which makes right now the single best time to take a hard look at your Google Ads account. Not a glance. A real audit.
The majority of Google Ads accounts we inherit at //TECHYSCOUTS are bleeding money. Not because the business owner did anything wrong — but because paid search campaigns are easy to launch and easy to ignore. Set it and forget it is not a strategy. It's a slow leak.
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Start With Your Search Terms Report
This is the most eye-opening part of any audit. Your search terms report shows you exactly what people were searching when they clicked your ad — and you'll almost always find irrelevant queries eating your budget. People searching for things you don't sell, don't offer, or don't want to attract. Every irrelevant click is money out the window.
The fix is negative keywords. It sounds basic, and it is — but it's one of the highest-impact moves in paid search, and most accounts we audit are missing hundreds of them. Adding negatives stops the bleeding fast and reallocates spend toward the searches that actually convert.
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Match Types, Landing Pages, and the Stuff Most People Skip
Keyword match types determine how closely someone's search has to match your keyword before your ad shows. If you're running broad match without a strong negative keyword list, you're handing Google a blank check. A proper audit means reviewing every keyword and asking: is this match type actually serving my goals?
Landing pages are the other half of the equation. Your ad gets the click — your landing page closes the deal. Campaigns that send traffic to a generic homepage instead of a focused, conversion-optimized page are leaving leads on the table every single day. The ad and the landing page need to work as a unit.
Web Design services build landing pages designed to convert the traffic your ads work hard to generate.
Is your Google Ads account working as hard as it should be? Get a free account audit from //TECHYSCOUTS and find out exactly where your budget is going.
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What to Actually Look For in a Q2 Audit
A thorough audit covers more ground than most business owners realize. Here's where to focus:
Search terms report — identify and add negative keywords immediately
Keyword match types — tighten where broad match is running unchecked
Ad copy — test at least two variants per ad group; stale copy kills CTR
Landing page alignment — every campaign should point to a relevant, fast, mobile-friendly page
Conversion tracking — confirm your calls, forms, and purchases are being recorded accurately
The businesses that get ahead in Q2 are the ones that stop guessing and start optimizing. A proper audit can save thousands in wasted spend every single month.
Google Ads services handle ongoing optimization so your campaigns keep improving month over month.
Ready to stop wasting your ad budget? Talk to //TECHYSCOUTS about what a real Google Ads audit could uncover for your business.
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References
Google. (2025). "About negative keywords." https://support.google.com/google-ads
WordStream. (2025). "Google Ads Benchmarks by Industry." https://www.wordstream.com/
Search Engine Land. (2025). "Why match type strategy matters more than ever." https://searchengineland.com/
HubSpot. (2025). "The Ultimate Guide to PPC Marketing." https://www.hubspot.com/
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